Ferrari's First EV Targets Compliance and China, Not Enthusiasts
Ferrari's upcoming electric vehicle, the Luce, is reportedly designed to meet regulatory requirements and appeal to the Chinese market, rather than traditional Ferrari enthusiasts. The model, designed by Jony Ive, faces significant pressure to succeed in a shifting automotive landscape.
Ferrari is preparing to launch its first all-electric vehicle, the Luce, but the model appears to be aimed more at regulatory compliance and the Chinese market than at the brand's traditional customer base. The electric supercar, designed by former Apple design chief Jony Ive, is expected to debut in 2025. Sources indicate that the Luce is being developed with a focus on meeting stringent emissions regulations in Europe and other key markets, rather than delivering the visceral driving experience Ferrari is known for. The vehicle's design and specifications are being tailored to appeal to Chinese buyers, who have shown strong demand for high-end electric vehicles. This strategic shift has raised concerns among some Ferrari enthusiasts, who worry that the Luce may dilute the brand's performance-focused identity. The Luce is expected to feature a four-door coupe body style, a departure from Ferrari's traditional two-door sports cars. The vehicle will be built on a dedicated EV platform and is rumored to have a range of over 300 miles. Pricing is expected to exceed $500,000, positioning it as a direct competitor to models like the Rimac Nevera and the Lotus Evija. Ferrari has not confirmed the exact launch date, but production is slated to begin in 2025 at the company's Maranello plant. The Luce represents a significant gamble for Ferrari as it navigates the transition to electrification while trying to maintain its exclusivity and brand cachet. The company has stated that it will continue to offer internal combustion engines alongside EVs, but the success of the Luce will be critical for meeting future emissions targets. Jony Ive's involvement in the design process has generated considerable buzz, but it also adds pressure to deliver a vehicle that meets both aesthetic and performance expectations. The Luce is expected to be unveiled in a special event in late 2024, with customer deliveries beginning in 2025.
Ferrari Luce unveiled: First car from Jony Ive's LoveFrom design house
Ferrari and LoveFrom, the design firm led by Jony Ive, have unveiled the Ferrari Luce, a luxury electric vehicle. The car marks the first complete automobile design from LoveFrom and represents a new direction for Ferrari's EV lineup.
Ferrari has officially unveiled the Ferrari Luce, the first complete car designed by LoveFrom, the design house founded by former Apple design chief Jony Ive. The luxury electric vehicle was revealed at an event in Maranello, Italy, on Tuesday. Ferrari Luce is the automaker's first production EV and represents a collaboration that began in 2021.
The Ferrari Luce features a sleek, aerodynamic silhouette with a long hood and a fastback roofline. The car's design language incorporates signature Ferrari elements such as the double rear lights and a prominent front grille, reimagined for an electric powertrain. LoveFrom's influence is evident in the minimalist interior, which includes a curved panoramic display and sustainable materials like recycled carbon fiber and vegan leather.
Under the skin, the Ferrari Luce is built on a dedicated EV platform developed in-house. The car is powered by a dual-motor all-wheel-drive system producing a combined 800 horsepower. Ferrari claims a 0-60 mph time of 2.5 seconds and a top speed of 217 mph. The battery pack has a capacity of 120 kWh, providing an estimated range of 310 miles on the WLTP cycle.
Ferrari says the Luce's battery and motor cooling system were inspired by Formula 1 technology. The car also features an advanced torque vectoring system and adaptive air suspension. A unique sound generator produces a synthesized engine note that Ferrari describes as "emotionally engaging" while remaining distinct from traditional combustion engines.
Jony Ive, who left Apple in 2019 to found LoveFrom, said in a statement that the collaboration with Ferrari was driven by a shared commitment to "craft, innovation, and beauty." He added that the Luce project allowed his team to explore new design possibilities without the constraints of legacy architecture.
The Ferrari Luce is priced starting at €500,000 (approximately $540,000) in Europe. Deliveries are scheduled to begin in the first quarter of 2026. Ferrari plans to produce the Luce in limited numbers, with an annual production cap of around 2,000 units.
Orders for the Ferrari Luce are now open to existing Ferrari clients, with a deposit of €100,000 required. The car will be available in all major markets, including North America, China, and the Middle East. Ferrari has not announced plans for a more affordable EV variant, but the company has confirmed that the Luce platform will underpin future electric models.
Ferrari CEO Benedetto Vigna described the Luce as "a new chapter" for the company, emphasizing that the car retains the brand's core values of performance and exclusivity while embracing electrification. The Ferrari Luce goes on sale in Europe in early 2026, with other markets to follow later that year.
Ferrari Unveils First All-Electric Model Luce, Breaking 78-Year Tradition
Ferrari has officially launched its first fully electric vehicle, the Luce, marking a historic shift from its combustion-engine heritage. The model was previewed during the Capital Markets Day event on October 9, 2025, under the project name 'Elettrica'.
Ferrari has officially introduced its first all-electric model, the Luce, signaling a new chapter for the Italian automaker after 78 years of combustion-engine tradition. The vehicle was unveiled during a dedicated event, with technical details and production plans disclosed alongside the launch.
The Luce project was first hinted at during Ferrari’s Capital Markets Day on October 9, 2025, where the company referred to the vehicle internally as 'Elettrica'. At that event, Ferrari outlined its electrification strategy, confirming that the first EV would arrive within the next few years.
Ferrari has not yet released full specifications for the Luce, but the company confirmed that the vehicle will be built on a dedicated electric platform. The automaker stated that the Luce will feature advanced battery technology and electric motors developed in-house, aiming to deliver performance consistent with the brand’s legacy.
The Luce is expected to enter production at Ferrari’s Maranello plant, where a new assembly line has been set up for electric models. Ferrari has invested heavily in the facility, including a new battery assembly unit and a dedicated testing center for electric powertrains.
Ferrari plans to begin customer deliveries of the Luce in late 2026. Pricing has not been announced, but industry analysts expect the model to be positioned above the brand’s current V8 and V12 offerings, potentially exceeding €500,000 in Europe.
The Luce will be sold globally, with first deliveries in key markets including the United States, China, and Europe. Ferrari has confirmed that the vehicle will be available in both coupe and convertible body styles, with a limited-edition launch version expected to precede the standard model.
Ferrari CEO Benedetto Vigna stated that the Luce represents 'a natural evolution' for the company, emphasizing that the vehicle will retain the driving dynamics and exclusivity associated with the Prancing Horse badge. The company has not disclosed production volumes but indicated that the Luce will be built in limited numbers to maintain scarcity.
Orders for the Ferrari Luce are expected to open in early 2026, with a deposit of €50,000 required for reservation. The official price list will be released closer to the start of production.
Ferrari Unveils First All-Electric Model: Luce with 1,035 HP
Ferrari has introduced its first fully electric vehicle, the Luce, a four-door, five-seat model producing 1,035 horsepower and accelerating from 0-100 km/h in 2.5 seconds. The car marks the brand's entry into the electric era.
Ferrari has officially entered the electric vehicle market with the unveiling of its first all-electric model, the Luce. The four-door, five-seat vehicle was presented at a dedicated event in Maranello, Italy, on Friday. The Luce represents a significant shift for the legendary Italian automaker, known for its high-performance combustion engines.
The Luce is powered by a tri-motor electric powertrain that delivers a combined output of 1,035 horsepower. Ferrari claims the car can accelerate from 0 to 100 km/h in just 2.5 seconds, with a top speed exceeding 350 km/h. The battery pack, developed in-house, has a capacity of 92 kWh and provides a range of approximately 500 kilometers on the WLTP cycle.
Ferrari engineers focused on maintaining the brand's signature driving dynamics. The Luce features a torque vectoring system and an advanced suspension setup that adapts in real-time to road conditions. The car also includes a unique sound generator that produces a synthesized engine note, designed to evoke the emotional response of a traditional Ferrari V12.
Design-wise, the Luce retains classic Ferrari styling cues while incorporating aerodynamic elements optimized for electric propulsion. The front features a sleek, closed grille with integrated LED lighting, while the rear boasts a distinctive diffuser and active spoiler. The interior combines luxury materials with a minimalist digital cockpit, including a curved 15.6-inch infotainment display.
Ferrari has not yet announced official pricing for the Luce, but industry analysts estimate it will start at around €500,000. The company plans to begin deliveries in the first quarter of 2026. Production will be limited to approximately 10,000 units per year, ensuring exclusivity.
The Luce will be available in all major markets, including Europe, North America, and China. Ferrari has already begun accepting pre-orders from existing customers, with a priority allocation system based on loyalty and previous purchases. The company expects strong demand, given the model's performance credentials and brand cachet.
Ferrari CEO Benedetto Vigna stated that the Luce "represents a new chapter in our history, combining our racing heritage with cutting-edge electric technology." The company aims for 40% of its sales to be fully electric by 2030, with the Luce leading this transition.
Ferrari Luce Electric SUV Debuts with Four Samsung OLED Displays
Ferrari unveiled its first electric vehicle, the Luce, featuring four advanced OLED displays supplied by Samsung Display. The SUV integrates cutting-edge screen technology into its cockpit design.
Ferrari has officially introduced its first all-electric model, the Luce, marking the Italian automaker's entry into the EV segment. The vehicle was revealed at a dedicated event, showcasing a design that blends Ferrari's signature styling with electric powertrain elements. A standout feature is the integration of four OLED display panels sourced from Samsung Display, underscoring the brand's focus on digital cockpit innovation.
The Samsung Display panels include a central infotainment screen, a driver cluster, and two additional displays for passengers. Each unit uses OLED technology to deliver high contrast ratios and deep blacks, enhancing readability in various lighting conditions. The displays are curved to fit the Luce's interior contours, reducing glare and improving the user interface experience.
Under the hood, the Luce is powered by a dual-motor all-wheel-drive system producing an estimated 800 horsepower. The battery pack, developed in-house, offers a range of approximately 500 kilometers on the WLTP cycle. Ferrari claims the Luce can accelerate from 0 to 100 km/h in under 3.5 seconds, with a top speed exceeding 250 km/h.
The Luce's exterior design retains Ferrari's aerodynamic cues, including a sculpted front bumper and active rear spoiler. The SUV rides on 22-inch wheels and features adaptive air suspension for improved handling. Inside, the cabin uses sustainable materials such as recycled Alcantara and vegan leather, aligning with Ferrari's sustainability goals.
Ferrari has not disclosed pricing for the Luce, but industry analysts expect a starting price around €500,000. The vehicle will be produced at Ferrari's Maranello plant, with initial deliveries scheduled for early 2026. Pre-orders are open to existing Ferrari customers, with a broader public reservation system expected later this year.
The Luce represents Ferrari's strategic pivot toward electrification while maintaining its performance heritage. The partnership with Samsung Display highlights the growing importance of in-car display technology in luxury EVs. Ferrari plans to expand its electric lineup with additional models by 2030.
Production of the Luce is limited to approximately 10,000 units annually, ensuring exclusivity. The vehicle will compete with other high-performance electric SUVs such as the Lamborghini Urus EV and the Porsche Cayenne EV. Ferrari CEO Benedetto Vigna stated that the Luce "redefines the driving experience for a new era" without compromising the brand's DNA.
Deliveries in Europe will begin in Q1 2026, followed by North America and Asia later that year. Ferrari has not announced specific pricing for different markets, but the Luce is expected to carry a significant premium over the brand's combustion models. The company plans to showcase the Luce at upcoming auto shows in Geneva and Shanghai.