Ferrari has officially introduced its first all-electric model, the Luce, signaling a new chapter for the Italian automaker after 78 years of combustion-engine tradition. The vehicle was unveiled during a dedicated event, with technical details and production plans disclosed alongside the launch.

The Luce project was first hinted at during Ferrari’s Capital Markets Day on October 9, 2025, where the company referred to the vehicle internally as 'Elettrica'. At that event, Ferrari outlined its electrification strategy, confirming that the first EV would arrive within the next few years.

Ferrari has not yet released full specifications for the Luce, but the company confirmed that the vehicle will be built on a dedicated electric platform. The automaker stated that the Luce will feature advanced battery technology and electric motors developed in-house, aiming to deliver performance consistent with the brand’s legacy.

The Luce is expected to enter production at Ferrari’s Maranello plant, where a new assembly line has been set up for electric models. Ferrari has invested heavily in the facility, including a new battery assembly unit and a dedicated testing center for electric powertrains.

Ferrari plans to begin customer deliveries of the Luce in late 2026. Pricing has not been announced, but industry analysts expect the model to be positioned above the brand’s current V8 and V12 offerings, potentially exceeding €500,000 in Europe.

The Luce will be sold globally, with first deliveries in key markets including the United States, China, and Europe. Ferrari has confirmed that the vehicle will be available in both coupe and convertible body styles, with a limited-edition launch version expected to precede the standard model.

Ferrari CEO Benedetto Vigna stated that the Luce represents 'a natural evolution' for the company, emphasizing that the vehicle will retain the driving dynamics and exclusivity associated with the Prancing Horse badge. The company has not disclosed production volumes but indicated that the Luce will be built in limited numbers to maintain scarcity.

Orders for the Ferrari Luce are expected to open in early 2026, with a deposit of €50,000 required for reservation. The official price list will be released closer to the start of production.

Ferrari has officially entered the electric vehicle market with the unveiling of its first all-electric model, the Luce. The four-door, five-seat vehicle was presented at a dedicated event in Maranello, Italy, on Friday. The Luce represents a significant shift for the legendary Italian automaker, known for its high-performance combustion engines.

The Luce is powered by a tri-motor electric powertrain that delivers a combined output of 1,035 horsepower. Ferrari claims the car can accelerate from 0 to 100 km/h in just 2.5 seconds, with a top speed exceeding 350 km/h. The battery pack, developed in-house, has a capacity of 92 kWh and provides a range of approximately 500 kilometers on the WLTP cycle.

Ferrari engineers focused on maintaining the brand's signature driving dynamics. The Luce features a torque vectoring system and an advanced suspension setup that adapts in real-time to road conditions. The car also includes a unique sound generator that produces a synthesized engine note, designed to evoke the emotional response of a traditional Ferrari V12.

Design-wise, the Luce retains classic Ferrari styling cues while incorporating aerodynamic elements optimized for electric propulsion. The front features a sleek, closed grille with integrated LED lighting, while the rear boasts a distinctive diffuser and active spoiler. The interior combines luxury materials with a minimalist digital cockpit, including a curved 15.6-inch infotainment display.

Ferrari has not yet announced official pricing for the Luce, but industry analysts estimate it will start at around €500,000. The company plans to begin deliveries in the first quarter of 2026. Production will be limited to approximately 10,000 units per year, ensuring exclusivity.

The Luce will be available in all major markets, including Europe, North America, and China. Ferrari has already begun accepting pre-orders from existing customers, with a priority allocation system based on loyalty and previous purchases. The company expects strong demand, given the model's performance credentials and brand cachet.

Ferrari CEO Benedetto Vigna stated that the Luce "represents a new chapter in our history, combining our racing heritage with cutting-edge electric technology." The company aims for 40% of its sales to be fully electric by 2030, with the Luce leading this transition.

Ferrari has officially introduced its first all-electric model, the Luce, marking the Italian automaker's entry into the EV segment. The vehicle was revealed at a dedicated event, showcasing a design that blends Ferrari's signature styling with electric powertrain elements. A standout feature is the integration of four OLED display panels sourced from Samsung Display, underscoring the brand's focus on digital cockpit innovation.

The Samsung Display panels include a central infotainment screen, a driver cluster, and two additional displays for passengers. Each unit uses OLED technology to deliver high contrast ratios and deep blacks, enhancing readability in various lighting conditions. The displays are curved to fit the Luce's interior contours, reducing glare and improving the user interface experience.

Under the hood, the Luce is powered by a dual-motor all-wheel-drive system producing an estimated 800 horsepower. The battery pack, developed in-house, offers a range of approximately 500 kilometers on the WLTP cycle. Ferrari claims the Luce can accelerate from 0 to 100 km/h in under 3.5 seconds, with a top speed exceeding 250 km/h.

The Luce's exterior design retains Ferrari's aerodynamic cues, including a sculpted front bumper and active rear spoiler. The SUV rides on 22-inch wheels and features adaptive air suspension for improved handling. Inside, the cabin uses sustainable materials such as recycled Alcantara and vegan leather, aligning with Ferrari's sustainability goals.

Ferrari has not disclosed pricing for the Luce, but industry analysts expect a starting price around €500,000. The vehicle will be produced at Ferrari's Maranello plant, with initial deliveries scheduled for early 2026. Pre-orders are open to existing Ferrari customers, with a broader public reservation system expected later this year.

The Luce represents Ferrari's strategic pivot toward electrification while maintaining its performance heritage. The partnership with Samsung Display highlights the growing importance of in-car display technology in luxury EVs. Ferrari plans to expand its electric lineup with additional models by 2030.

Production of the Luce is limited to approximately 10,000 units annually, ensuring exclusivity. The vehicle will compete with other high-performance electric SUVs such as the Lamborghini Urus EV and the Porsche Cayenne EV. Ferrari CEO Benedetto Vigna stated that the Luce "redefines the driving experience for a new era" without compromising the brand's DNA.

Deliveries in Europe will begin in Q1 2026, followed by North America and Asia later that year. Ferrari has not announced specific pricing for different markets, but the Luce is expected to carry a significant premium over the brand's combustion models. The company plans to showcase the Luce at upcoming auto shows in Geneva and Shanghai.

Volkswagen has revealed a new Passat variant developed specifically for the Chinese market, boasting an impressive electric range of 1,468 kilometers. The model, which is based on the company's next-generation plug-in hybrid electric vehicle (PHEV) platform, represents a significant step in the automaker's electrification strategy for China.

The new Passat adopts Volkswagen's most recent design language, featuring a sleek and modern exterior. The vehicle's extended range is achieved through a combination of a high-capacity battery pack and an efficient hybrid powertrain, allowing for extended zero-emission driving.

Volkswagen's decision to launch this long-range Passat in China underscores the importance of the Chinese market for the brand's electric vehicle ambitions. China is the world's largest automotive market and has been aggressively promoting new energy vehicles (NEVs) through subsidies and regulations.

The Passat PHEV is expected to compete with other long-range plug-in hybrids and electric vehicles in the Chinese market, such as those from local manufacturers like BYD and NIO. The model's near-1,500 km range addresses range anxiety, a common concern among consumers considering electrified vehicles.

Volkswagen has not yet announced pricing or a specific launch date for the new Passat in China. However, the vehicle is expected to go on sale in the coming months, with production likely taking place at one of Volkswagen's joint venture plants in the country.

The introduction of this long-range Passat aligns with Volkswagen's broader goal of becoming a leader in electric mobility. The company has committed to investing heavily in electrification, with plans to launch numerous electric and plug-in hybrid models globally by 2030.

Volkswagen's Chinese joint ventures, including SAIC Volkswagen and FAW-Volkswagen, will play a key role in producing and distributing the new Passat. The model is expected to be available through dealerships across China, with potential for export to other markets in the future.

Volkswagen stated that the new Passat PHEV demonstrates the company's commitment to providing sustainable mobility solutions tailored to the needs of Chinese consumers. The vehicle's long electric range is designed to meet the demands of both daily commuting and longer journeys, offering flexibility and reduced emissions.