Toyota has unveiled the fully electric C-HR+ model, which is making headlines for its exceptional energy efficiency under real-world driving conditions. The vehicle's low power consumption challenges rival electric cars and exceeds initial expectations.

During testing on public roads, the C-HR+ recorded energy usage figures that significantly undercut those of comparable electric SUVs. Toyota engineers attribute this performance to advanced aerodynamics, a lightweight platform, and an optimized powertrain.

The C-HR+ employs a next-generation electric motor and a high-density battery pack that maximizes range without compromising interior space. The vehicle also features regenerative braking technology that recaptures kinetic energy during deceleration.

Toyota claims the C-HR+ achieves an energy consumption rate of approximately 13.5 kWh per 100 kilometers, placing it among the most efficient electric vehicles in its class. This translates to a real-world range of over 450 kilometers on a single charge.

The model's efficiency gains are partly due to its sleek design, which reduces drag coefficient to 0.28 Cd. Additionally, the use of heat pump technology for cabin climate control minimizes battery drain in cold weather.

Toyota plans to launch the C-HR+ in European markets first, with deliveries expected to begin in early 2025. Pricing has not been officially announced, but analysts estimate a starting price around €40,000.

The C-HR+ will be available in front-wheel-drive and all-wheel-drive configurations, with the latter offering slightly higher energy consumption. Toyota also offers a heat pump as standard equipment across all trims.

Toyota's CEO stated that the C-HR+ represents a significant step in the company's electrification strategy, emphasizing that efficiency is key to making electric vehicles accessible and practical for everyday use.

Ferrari is preparing to launch its first all-electric vehicle, the Luce, but the model appears to be aimed more at regulatory compliance and the Chinese market than at the brand's traditional customer base. The electric supercar, designed by former Apple design chief Jony Ive, is expected to debut in 2025. Sources indicate that the Luce is being developed with a focus on meeting stringent emissions regulations in Europe and other key markets, rather than delivering the visceral driving experience Ferrari is known for. The vehicle's design and specifications are being tailored to appeal to Chinese buyers, who have shown strong demand for high-end electric vehicles. This strategic shift has raised concerns among some Ferrari enthusiasts, who worry that the Luce may dilute the brand's performance-focused identity. The Luce is expected to feature a four-door coupe body style, a departure from Ferrari's traditional two-door sports cars. The vehicle will be built on a dedicated EV platform and is rumored to have a range of over 300 miles. Pricing is expected to exceed $500,000, positioning it as a direct competitor to models like the Rimac Nevera and the Lotus Evija. Ferrari has not confirmed the exact launch date, but production is slated to begin in 2025 at the company's Maranello plant. The Luce represents a significant gamble for Ferrari as it navigates the transition to electrification while trying to maintain its exclusivity and brand cachet. The company has stated that it will continue to offer internal combustion engines alongside EVs, but the success of the Luce will be critical for meeting future emissions targets. Jony Ive's involvement in the design process has generated considerable buzz, but it also adds pressure to deliver a vehicle that meets both aesthetic and performance expectations. The Luce is expected to be unveiled in a special event in late 2024, with customer deliveries beginning in 2025.

Ferrari has officially unveiled the Ferrari Luce, the first complete car designed by LoveFrom, the design house founded by former Apple design chief Jony Ive. The luxury electric vehicle was revealed at an event in Maranello, Italy, on Tuesday. Ferrari Luce is the automaker's first production EV and represents a collaboration that began in 2021.

The Ferrari Luce features a sleek, aerodynamic silhouette with a long hood and a fastback roofline. The car's design language incorporates signature Ferrari elements such as the double rear lights and a prominent front grille, reimagined for an electric powertrain. LoveFrom's influence is evident in the minimalist interior, which includes a curved panoramic display and sustainable materials like recycled carbon fiber and vegan leather.

Under the skin, the Ferrari Luce is built on a dedicated EV platform developed in-house. The car is powered by a dual-motor all-wheel-drive system producing a combined 800 horsepower. Ferrari claims a 0-60 mph time of 2.5 seconds and a top speed of 217 mph. The battery pack has a capacity of 120 kWh, providing an estimated range of 310 miles on the WLTP cycle.

Ferrari says the Luce's battery and motor cooling system were inspired by Formula 1 technology. The car also features an advanced torque vectoring system and adaptive air suspension. A unique sound generator produces a synthesized engine note that Ferrari describes as "emotionally engaging" while remaining distinct from traditional combustion engines.

Jony Ive, who left Apple in 2019 to found LoveFrom, said in a statement that the collaboration with Ferrari was driven by a shared commitment to "craft, innovation, and beauty." He added that the Luce project allowed his team to explore new design possibilities without the constraints of legacy architecture.

The Ferrari Luce is priced starting at €500,000 (approximately $540,000) in Europe. Deliveries are scheduled to begin in the first quarter of 2026. Ferrari plans to produce the Luce in limited numbers, with an annual production cap of around 2,000 units.

Orders for the Ferrari Luce are now open to existing Ferrari clients, with a deposit of €100,000 required. The car will be available in all major markets, including North America, China, and the Middle East. Ferrari has not announced plans for a more affordable EV variant, but the company has confirmed that the Luce platform will underpin future electric models.

Ferrari CEO Benedetto Vigna described the Luce as "a new chapter" for the company, emphasizing that the car retains the brand's core values of performance and exclusivity while embracing electrification. The Ferrari Luce goes on sale in Europe in early 2026, with other markets to follow later that year.

Ferrari has officially introduced its first all-electric model, the Luce, signaling a new chapter for the Italian automaker after 78 years of combustion-engine tradition. The vehicle was unveiled during a dedicated event, with technical details and production plans disclosed alongside the launch.

The Luce project was first hinted at during Ferrari’s Capital Markets Day on October 9, 2025, where the company referred to the vehicle internally as 'Elettrica'. At that event, Ferrari outlined its electrification strategy, confirming that the first EV would arrive within the next few years.

Ferrari has not yet released full specifications for the Luce, but the company confirmed that the vehicle will be built on a dedicated electric platform. The automaker stated that the Luce will feature advanced battery technology and electric motors developed in-house, aiming to deliver performance consistent with the brand’s legacy.

The Luce is expected to enter production at Ferrari’s Maranello plant, where a new assembly line has been set up for electric models. Ferrari has invested heavily in the facility, including a new battery assembly unit and a dedicated testing center for electric powertrains.

Ferrari plans to begin customer deliveries of the Luce in late 2026. Pricing has not been announced, but industry analysts expect the model to be positioned above the brand’s current V8 and V12 offerings, potentially exceeding €500,000 in Europe.

The Luce will be sold globally, with first deliveries in key markets including the United States, China, and Europe. Ferrari has confirmed that the vehicle will be available in both coupe and convertible body styles, with a limited-edition launch version expected to precede the standard model.

Ferrari CEO Benedetto Vigna stated that the Luce represents 'a natural evolution' for the company, emphasizing that the vehicle will retain the driving dynamics and exclusivity associated with the Prancing Horse badge. The company has not disclosed production volumes but indicated that the Luce will be built in limited numbers to maintain scarcity.

Orders for the Ferrari Luce are expected to open in early 2026, with a deposit of €50,000 required for reservation. The official price list will be released closer to the start of production.